Extending Levi's to a new generation.

This school project aimed to enrich the existing website by adding a baby collection to the Levi’s website. The goal was to propose a seamless integration that respects Levi’s visual identity while adapting it to a younger target audience. The project focused on clarity, consistency, and usability in order to ensure an intuitive user experience and present the new baby collection in a natural way that remains faithful to the brand’s universe.‍

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